Prismatch - Price monitoring for webshops
Automated price matching and repricing, so your prices stay competitive on their own.
How it works
Prismatch watches the market for you, so you can react to it automatically instead of checking competitor prices by hand.
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1. We track your competitors
Prismatch continuously crawls the online stores you compete with and matches their products to your own catalog.
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2. You set the rules
Define a pricing formula per product - for example, undercut the market average, or match the lowest competitor - along with your cost price and minimum margin.
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3. Prices stay competitive
As the market moves, Prismatch recalculates your prices automatically, without ever going below the margin you've set.
Features
- Competitor price tracking - automated crawling that respects each site's robots.txt.
- Smart product matching - reliably matches your products to competitor listings, even when standard identifiers aren't available.
- Custom pricing formulas - undercut the average, match the lowest price, or build your own rule per product.
- Margin protection - calculated prices never drop below your cost price and minimum margin.
- Campaigns - run a time-limited discount on top of your normal prices, switched on manually, between fixed dates, or recurring every year - e.g. Black Friday. Your normal price is never overwritten.
- Price history - see how your prices and the market have moved over time.
- Team accounts - invite colleagues with their own login.
Prices
Pay for the number of products Prismatch sets the price for. All plans include competitor monitoring, price formulas, campaigns, the Shopify integration and the price API. No setup fee, and no commitment - cancel from month to month.
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Free
5 products
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Starter
250 products at 400 kr/month excl. VAT
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Standard
1,000 products at 1,000 kr/month excl. VAT
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Professional
5,000 products at 2,500 kr/month excl. VAT
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Enterprise
More than 5,000 products. Contact us for a custom agreement.
Want to try it first? Write to us, and we'll set up a free 30-day trial together with you.
Frequently asked questions
What is price monitoring?
Price monitoring means keeping a continuous eye on what your competitors charge for the same products as you. Prismatch does it automatically and calculates what your price should be, based on rules you set yourself.
How does Prismatch find the competitors' prices?
Prismatch reads the public prices on the webshops you choose to compare with, and respects each site's robots.txt. Products are matched on EAN/GTIN, so it is the exact same item that is compared.
Can Prismatch update the prices in my webshop?
Yes. Prismatch updates prices directly in Shopify and WooCommerce. Other systems can fetch the calculated prices through an API or as CSV/XML. A new connection always starts in a test mode where you see the changes before anything is sent.
How do I make sure a price never gets too low?
Enter your cost price and minimum margin, and Prismatch never goes below them - also not during a campaign. In addition, a safety limit stops any single change that is bigger than the percentage you choose.
What does it cost?
From 400 kr. a month excl. VAT for 250 products. There is no setup fee and no binding period, and you can try it free for 30 days.
Which competitors can I compare with?
The ones you choose. Pick webshops Prismatch already monitors, or add your own - then Prismatch starts monitoring them.
Read more
Get started
Try Prismatch free for 30 days. We set it up together with you, so you quickly see what it can do for your prices.